In this research, we have found that there are many ways to promote the tourism
industry of a country, such as using fishery, agriculture, landscapes, music, crafts,
religion model and local culture. On the other hand, there are also many features in
Taiwan and many festivals waiting to be made known. But why foreigners have just
heard about Taipei 101. We think that the problem lies in our media advertisement
Taiwan has many attractive features but we should separate the tourists into different
places in Taiwan and look for the best route for different groups. Because Taiwanese
are more familiar with different routes, we can handle most of the tourist lines,
foreign tourists need much clearer routes and strong attraction. We found out that
Japanese can set a target and focus on the major ones that tourists need, and that is the
reason why Japan’s tourist industry develops more prosperously than Taiwan. These
are just some differences between Japan and Taiwan’s tourism promotion. With more
findings this research may provide, Taiwan may improve its tourism industry to a
greater extent.