It is possible, however, that the halo effect is a much more powerful phenomenon. Global
evaluations may be capable of altering perceptions of even relatively unambiguous stimuli,
about which the individual has sufficient information to render a confident judgment.
For example, a person's appearance may be perceived as more attractive if we like the person
than if we do not. If so, then the halo effect involves much more than influence on presumptions
about attributes or interpretations of the meaning of attributes, but extends to
alteration of judgments about attributes for which we generally assume we are capable of
rendering independent assessments.
It is possible, however, that the halo effect is a much more powerful phenomenon. Globalevaluations may be capable of altering perceptions of even relatively unambiguous stimuli,about which the individual has sufficient information to render a confident judgment. For example, a person's appearance may be perceived as more attractive if we like the personthan if we do not. If so, then the halo effect involves much more than influence on presumptionsabout attributes or interpretations of the meaning of attributes, but extends toalteration of judgments about attributes for which we generally assume we are capable ofrendering independent assessments.
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