Qatar Airways Company - Strategic Retail Planning
Qatar Airways Company - Strategic Retail Planning: Lewison defines a strategic retail plan as an impressive design or blueprint for ensuring success in all of the organization’s business endeavors. A strategic retail plan aims at realizing a strategic fit between the capabilities of the retailer and the environmental opportunities in the present and in the future. Competitive advantage is sustained by a retailer who has achieved a good fit result through proper strategic planning.
This article aims at outlining a strategic retail plan with regard to Qatar Airways, a retail company with continental presence in Asia. The strategic retail plan would help the company in forecasting on how to increase revenues, profits and enjoy the economies of scale. Every retail company that wants to remain relevant in any competitive industry it needs to carry out an industry and market analysis. Understanding the market is the cornerstone for a company to enjoy competitive advantage.