6. Arouse emotion
I lumor is inherently persuasive lt gives the speaker an unfair advantage because it literally changes the chemistry in the room and in the brain of everyone present. But don't try to tell jokes if your're not a comedian. Simply your natural sense of humor to be present in the moment and when something comes to mind allow your humor to reveal itself.
Confessing something personal about yourself can also make the audience feel connected with you. I had a client recently a senior person in her company who confessed to her a taxi driver and short-order to pay her college tuition. The audience was amazed and thrilled as she drove home her point that we can all do more than we realize if we have the will to do whatever it takes. One definition of courage she said is acting out of character.