This is the part in which the group has to further examine the implications that
the analyzed behaviors of the representatives pose to marketers. Here, the
group has to use, apply and evaluate the information gathered from Part II to
suggest what marketing strategies that companies should create in order to
target consumers just like the group’s representatives. The group has to come
up with specific suggestions that are practical and feasible. It should answer
the main questions, What do the behaviors mean to marketers? What
products do you think the marketers should sell among these types of
consumers? How will they convince them to buy? What marketing activities
the company should to do in order to encourage these types of consumers to
engage in purchasing and consumption? among other relevant issues.
Consumer Micro-Moments (Survey): The completed consumer micro-mome