The data were collected from two hotels in Phuket, Thailand:
The Front Village and The Village Resort and Spa over the course
of four months. Three different surveys were collected from three
different stakeholder groups; customer, employee and manager
group. In total, three hundred surveys were collected composed of
two hundred customers, seventy employees and thirty managers.
Table 1(a)–(c) presents the demographics of these stakeholders.
The customers group (Table 1(a)) shows a similar ratio of male and
female visitors whose majority comes from Europe (54%) and Oceania
(27%). 65% of them hold bachelor degrees or higher and 86% of
them are returning customers. The age range 31–60 years old represents
more than 60% of the customers. Finally, 86% are returning
customers, which may represent customers’ familiarity with the
hotel.
Table 1(b) presents the demographics of the employee group.
More than half of the employees are female (54%) and half of them
are within the 19–30 age range (57%). The hotel employees are