Are You Ready?
Although any brand can benefit from
a community strategy, not every company
can pull it off. Executing community
requires an organization-wide
commitment and a willingness to work
across functional boundaries. It takes
the boldness to reexamine everything
from company values to organizational
design. And it takes the fortitude to
meet people on their own terms, cede
control, and accept conflict as part of the
package. Is your organization up to the
task? To find out, take our online "Community
Readiness Audit" by visiting
brandcommunity.hbr.org.