Digital and social media are core elements for all of Red Bull's campaigns. These tools provide direct and relevant line of communication with Red Bull's core youth audience. Facebook, Twitter and online blogs make it easy for people to exchange information quickly between themselves. These channels of communication make word-of-mouth and other pull marketing strategies more effective. To remain competitive and interact with consumers Red Bull is constantly creating new ways of reaching its audiences online. Red Bull also uses a variety of smart phone application to promote its campaigns. These methods create connections with consumers which minimise the risk of 'noise' affecting the promotional message. Unlike advertising campaigns which have to be planned months in advance, the great advantage of some of the techniques that Red Bull use in that they are easy to adapt and refine. Red Bull constantly creates new methods and techniques to engage with consumers. This is vital in such a competitive market.