Despite Dell's emphasis on direct sales, industry analysts noted that the company sold 10-15 percent of its PCs through a small, select group of resellers.11 Most of these resellers were systems integrators. It was standard for Dell not to allow returns on orders from resellers or to provide price protection in the event of subsequent declines in market prices. From time to time, Dell offered its resellers incentive promotions at up to a 20 percent discount from its advertised prices on end-of-life models. Dell was said to have no plans to expand its reseller network, which consisted of about 50-60 dealers.