Some economic evidence suggests that money spent with local businesses remains in the community to create more economic growth than money spent with national retailers.' Locally owned businesses are more likely to reinvest in their community, hire locally, rely on local suppliers, and use such local pro¬fessional services as banking, legal advice, accounting firms, and advertising agencies. Local businesses are more likely to offer personalized service and make greater contributions to local charities and community events than are national firms. Locally owned firms are more likely to remain loyal to the local community. As a consumer, one might benefit from slightly lower prices for a gallon of milk at Wal-Mart than the local family-owned grocery store. But as a citizen, one might receive greater benefits by paying more for some consumer products and supporting local businesses. The economic model that suggests that individuals are better off whenever they pay lower prices may be too sim¬plistic on both economic and ethical grounds.