Activities within organisation’s control and which reach consumers more directly
Public relations (PR) generate interest and publicity
Melting ice sculptures of public service jobs
Press releases and news slots to inform the public
Direct marketing e.g. leaflets and flyers for different audiences
Internet – using videos on YouTube and pages on social networking sites e.g. Facebook
Events e.g. a protest march to London, rallies in town centres
Face-to-face communication with members by branch officers