Introduction
The hospitality industry is the world’s largest industry generating five hundred billion
U.S dollars and employing hundreds of million people worldwide. This vast system consisting of
several sectors covers government and non-government organizations as well as educational
institutions.
In accordance with the provisions of the Republic Act No. 7722 known as the Higher
Education Act of 1994, it is apt to rationalize the undergraduate tourism, hotel and restaurant,
hospitality management education in the country to keep a pace with the demands of global
competitiveness. This rationale resulted to the ramification of the Philippine Tourism education
system to produce graduates who will not only survive but also thrive in a borderless economy.
A shift from supply-driven to market driven curriculum in terms of content and structure wasadopted in order to be more responsive to the needs of the industry. New programs emphasize
skills and competencies instead of just managerial theory. The course incorporates subjects on
sustainable development and international standards and practices to address issues that arise
from market imperfections and the challenges of globalization. In effect, the curriculum
becomes flexible and creative on the part of Higher education institutions.