Keep in mind that these displays are designed to be driven by FPGAs or other high speed processors: they do not have built in PWM control of any kind. Instead, you're supposed to redraw the screen over and over to 'manually' PWM the whole thing. On a 16 MHz arduino, we managed to squeeze 12-bit color (4096 colors) with 20% CPU usage but this display would really shine if driven by any FPGA, CPLD, Propeller, XMOS or other high speed multi-core controller. The good news is that the display is pre-white balanced with nice uniformity so if you turn on all the LEDs its not a particularly tinted white