To enable a company to control its marketing plan.
To help to motivate individuals and teams to reach a common goal.
To provide an agreed, consistent focus for all functions of an organization.
All objectives should be SMART i.e. Specific, Measurable, Achievable, Realistic, and Timed.
Specific – Be precise about what you are going to achieve.
Measurable – Quantify your objectives.
Achievable – Are you attempting too much?
Realistic – Do you have the resources to make the objective happen (men, money, machines, materials, minutes)?
Timed – State when you will achieve the objective (within a month? By February 2018?)