Three approaches are applied in forming a corporate culture in companies with international presence – ethnocentric (confidence in the homeland), polycentric (confidence in the country where the enterprise is located) and geocentric (internationally oriented focus). Ethnocentrism is based on the belief that the customs, traditions, values and behavior of one culture are better than in other cultures. People, who believe that their culture is superior to other cultures, are not able to objectively understand other cultures and their differences (Reisinger, 2009, p. 192). Ethnocentric approach to forming corporate culture assumes the creation of conditions for the extension of basic elements of the culture of the parent company to the subsidiaries in different countries and regions. Implementation of this approach is accepted if the parent company has a strong corporate culture respected in the new cultural environment. Negative aspects of this approach are underestimation of the values of cultures in subsidiaries and wrong reactions to established behaviors caused by cultural differences.