Malta’s distinctivehistory is evident inMaltese culture todaywith
a heady mixof European, Arabic and Turkish influences noticeable in
language, cuisine, architecture and religion. It is this ‘uniqueness’ of
Maltese cultureeits exotic ‘otherness’ in comparison to many
European cultures, which encourages contemporary tourists to visit
Malta and it is cultural-heritage tourism that has been actively
promoted by the Malta Tourism Authority (MTA) at the start of the
21st century. Thegazeof thetourist isencouragedtoturnto, andfocus
on, the islands’ multifaceted and rich culture and history