Some organizational plans that develop are used only once. A single-use plan is a are ongoing, others meet the of a one-time plan that is specifically designed to needs unique situation and is created in to non-programmed decisions that managers make. For instance, when Charles Schwab and Company (the discount brokerage company) introduced its Internet-based transaction and information services in late 1996, toplevel executives designed a single-use plan to guide the creation and implementation of the new service. In addition, in response to continued intense competitive pressures, Schwab's managers designed a single-use plan to retool the company's customer service area. Part of this plan included a study of fast-food companies such as McDonald's to see how they man