not only is there the cost of storage and indexing, there may be additional costs in
retrieval and interpretation of information” [1, p. 42]. In a study of a consulting firm
code named Alpha, Orlikowski et al. [67] reported that one reason for the lack of use
of Lotus Notes for knowledge sharing among consultants was lack of incentives to
contribute. Markus [58] cited a study conducted at Booz Allen showing that the motivation
of consultants to share and use shared knowledge is reinforced by the presence
of explicit rewards announced by the firm.