KNOW THE CUSTOMER:
Your service staff should take the time to personally know their customers, especially loyal ones. To do so, train them to ask certain questions that will allow them to better understand their customers’ personal preferences and then offer particular menu suggestions, accordingly.
MAKE THE UPSELL:
When upselling, customers will only be excited about their server’s suggestions if they are. To help service staff be more convincing upsellers. Another great way to do this is by regularly featuring different menu items with visual photos on restaurant.
LOOK FOR CUES FROM CUSTOMERS:
Typically customers will let their server know, even if subtly, how they are feeling throughout the dining experience. By asking basic questions, such as: “Do you know about our specials this evening?” or “Can I suggest a wonderful wine choice for your entrée?” will let the server know whether or not their guests are receptive to additional menu suggestions.
DON’T CLOSE OUT THE CHECK TOO EARLY:
A common mistake servers make is that they close out the guest check too early. Doing this not only hinders their ability to upsell but even may be deemed offensive to some guests. Servers should never assume that their guests aren’t interested in dessert or another round of drinks until they have asked.
MAKE SURE SERVICE STAFF IS INTIMATELY KNOWLEDGEABLE ABOUT THE MENU AT ALL TIMES:
Every member of your staff must know your menu inside and out to be effective upsellers. This includes making sure they have an opportunity to try different food/drink items as well as briefing them prior to their service about any changes or specials that have been added to the menu. Knowledgeable staff and stellar server interaction is always a must.