The myth of the log cabin as the sacrosanct birthplace of leaders, renowned for their honesty, humility, and other virtues, was inaugurated during the presidential campaign of 1840, when William Henry Harrison was touted throughout the country as a hard-cider swigging bumpkin who lived in a log cabin. His landslide victory over Martin Van Buren set a precedent for future presidential aspirants, but only a few such as "Honest Abe" Lincoln had bona fide claims to humble origins In the present day, the log cabin appears on such memorabilia as coins and postage stamps, and it is also the brand name of a popular syrup. The cabin is perpetuated architecturally in resorts, camps, inns, and restaurants along byways and highways