This graphic illustrates the structure of the order-to-cash service platform, which integrates data and processes from existing systems. Ask students to describe the order-to-cash process.
(The order-to-cash process involves receiving an order and seeing it all the way through obtaining payment for the order. This process begins with lead generation, marketing campaigns, and order entry, which are typically supported by CRM systems. Once the order is received, manufacturing is scheduled and parts availability is verified—processes that are usually supported by enterprise software. The order then is handled by processes for distribution planning, warehousing, order fulfillment, and shipping, which are usually supported by supply chain management systems. Finally, the order is billed to the customer, which is handled by either enterprise financial applications or accounts receivable. If the purchase at some point required customer service, customer relationship management systems would again be invoked.)