Sigmund's advertising budget is very limited, so the advertising program is simple. Sigmund's will do direct mail, banner ads, and inserts, with inserts in the Register Guard likely to be the most successful of the campaigns.
Lastly, Sigmund's will leverage personal relationships to get an articles of Sigmund's in the Register Guard. Previous friends who have had their restaurant featured in the Register Guard has seen a dramatic increase of sales immediately after the article was published in the RG.