2.2. Start-up expenses (estimated amounts) To start with the Buddy Ice Cream Shop the cost of operation is approximately 83,000 baht in business ventures
. 2.2.1 Legal expenses - Licensing, certifications, and taxes. Contact the local business license and tax office to begin collecting information regarding the paperwork, complete before opening the ice cream parlor. Contact the Internal Revenue Service for a federal tax identification number before you can begin sell to any product. - Businesses to obtain approval of listed commercial establishments open for general operating legally. - Buddy Ice Cream will be operated as a sole-proprietorship owned by Miss Butsarin Hussanee and Miss Rattanaporn Towong Entrepreneur. *** Business license and permit will be covered with the allotted amount of 10,000 baht
. 2.2.2 Marketing promotions Buddy Ice Cream Shop will be promoted with a variety of marketing methods:
The promotion of the Buddy ice- cream shop will be in a form of a brochure printed materials to consumers and public relations through the web site and radio. The cost of the promotion is around 8,000 baht. The brochure will have a beautiful design and picture to attract consumers. Promote Buddy ice-cream shop by community radio and Public broadcasting radio and create facebook page for promotion and update to be widely known.