Agriculture is important to India’s
economy. The need for current and
relevant information by professionals in
this sector for sustainable agricultural
production is a key issue for the nation.
Information communication technology
facilities are greatly infl uencing how
information is sourced and disseminated
these days, and the latest trend is to use
social networking sites.
Traditionally, agricultural information
exchange has been dominated by
industrial media such as newspapers,
television, and magazines. In recent years,
however, technology awareness and
computer literacy are increasing across all
demographics and various forms of social
media are being used more and more by
people looking for news, education, and
other information related to agriculture.
Social media can be defi ned as internetbased applications that allow the creation
and exchange of user-generated content.
It is the blending of technology and social
interaction that creates value in these
types of media.