However , the scope of this chapter will be limited to corporate meetings defined in the international encyclopedia of hospitality management as,
…. An officially sanctioned and required meeting for employees of a specific corporation. Corporate meetings are often held off site of the corporate location and required employees to travel to the meeting. Expenses associated with the meeting such as, transportation, meals, and hotel accommodations are paid for by the corporation
Corporate meetings are the coming together of two or more individuals from the same organization but may come from different departments, branches or countries
Purpose of corporate meetings
- Corporate meeting are inevitable as some are required by law; while some are held for other purposes including press conferences, product launches and new business plan announcements
- Goals and objectives of corporate meetings
- Goals’ are long-term targets set by a company
- Objectives’ are often seen as short-term set for each activity
- Corporate meeting objectives could be for employees to gain more understanding about the direction the company is taking or an opportunity for employees across branches or countries to meet, interact and discuss matters or issues
- Goals and objectives of corporate meetings
Additional objectives for corporate meeting may include the need to
- Announce new initiatives
- Create discussion opportunities
- Build teams
- Share knowledge
- Increase efficiency
Meeting industry value
Unfortunately , a lack of comprehensive records concerning meeting numbers, location and budgets combined with varying and vague definitions employed for corporate meetings in different locations, all work to severely limit the ability to collect data concerning total volume and value of the global corporate meeting industry