Malaysia considers the tourism industry important because it has been identified as a driver of
economic activity and social development. The government has played an important role in
stimulating the development of the tourism industry. In the 10th Malaysian Plan, significant attention
was given to the tourism sector to improve Malaysia’s position in this sector, so it could be the top 10
in terms of global tourism receipts, and to increase the sector’s contribution by 2.1 times, which would
contribute RM115 billion in receipts and provide two million jobs in this industry in 2015