As children become familiar with print in the environment—in magazines, posters and catalogues, and on shop signs, buses and public buildings—we talk about words which have the same letters. Often, their own name has special significance and children notice the starting letter of their own and their friends’ names. We help them to ‘do different kinds of writing’—making lists, writing invitations and thank you cards, composing messages and emails, signing in and signing out for activity centres and making purposeful signs and labels.