The road to success for Green Mountain Coffee Roasters has been a series of excellent business decisions coupled with right-place-right-time social policies. The Green Mountain label stands for excellent coffee combined with a mission to make a difference in the world. That mission imbues everything that the company does, from sourcing their coffees to point of sale and beyond - the company even uses recycled/recyclable packaging materials. Mission and social responsibility aside, Green Mountain Coffee Roasters owes its success to one factor - the amazing flavor.