Effectively, the content of each of these newspapers are controlled by the same person and the same set of rules, this can't be a good thing surely? I would suggest that as the media has been seen to become recognised as a form of communication and in some cases, a way of giving people access to political theories and ideas is it not right that it should be studied and monitored? Particularly as there seems to be such a large amount of censorship and regulation by big corporations and the Government (both of which are potential corruptors in the media). 'All media entail is a process that involves senders, messages and receivers as well as a specific social context in which they operate' (Briggs.A and Cobley.P, 2002, p1). I believe that this quote from this book effectively sums up what the media is all about. - 'a process that involves senders, messages and receivers' - a form of communication, and one that I believe should be challenged and studied by the audience as well as the producers. When talking about why we should study the media, it is important to note how we should study, and the methods with which we use to study the media. This is because to me, much of the media today is subjective (which in itself is not a bad thing)