Recent digital, interactive, and/or mobile media innovations commonly constitute a bundle of technological functions and services that lead to a variety of applications. Such technologies are commonly status symbols of high relevance to the user’s self-perception (see Ling, 2004; Oksman & Turtiainen, 2004). Consequently, these technologies, from early word processing software (Johnson & Rice, 1984) to today’s mobile telephones (Donner, 2007), are likely to be re-invented by users. Until now, diffusion of innovations theory has been unable to de- scribe this change beyond the concept of Re-Invention, largely concentrating on the factors that support modification.