Understand and shares Offer Strategy with the Business Unit to adapt and execute it locally:
- Manage and develop his/her offer portfolio.
- Manages or supports the launch of new offers over time, to encourage growth of market
share and compatibility with needs, guaranteeing achievement of goals.
- Implement the Marketing Mix (Product, Place, Price and Communication adapted to the
offer
- Guarantees profitability of the offer (price, mix, etc.)
- Is responsible of the pricing positioning and consolidated margin (CCO) optimization
for the whole offer sold in the entity.
Understand and shares Offer Strategy with the Business Unit to adapt and execute it locally: - Manage and develop his/her offer portfolio. - Manages or supports the launch of new offers over time, to encourage growth of market share and compatibility with needs, guaranteeing achievement of goals. - Implement the Marketing Mix (Product, Place, Price and Communication adapted to the offer - Guarantees profitability of the offer (price, mix, etc.) - Is responsible of the pricing positioning and consolidated margin (CCO) optimization for the whole offer sold in the entity.
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