The entire model was tested for fitness. Jin and Kang (2011) had already supported the fitness of the base
model. However, as the actual purchase was added to the base model, the fitness indexes were revisited. It
resulted with poor statistical significance. But, the model has shown acceptable statistical significance after the
elimination of face saving variable as it had negative path coefficient and shown insignificant p value (p>0.05).
Moreover, there was no much significant change in R-square before and after the elimination of face saving
variable. It shows that it was the least predictor in the model. Nevertheless, hypotheses which included face
saving variable were preceded by the hypothesis testing to support the elimination of the model. Other than that,
model scale reliability, discriminant validity and correlations, which were assessed earlier, suggested the
acceptable fitness of the model. The following TABLE 1.2 summarises the model fit indexes values.