Online article syndication involves writing articles that are in no way a direct
promotion of your site. In other words, they are not press releases. These
articles are written to provide information and valuable content to readers
about something which is indirectly related to your product or service.
Articles are submitted to online article directories, from where they are picked
up and republished on other sites.
As the articles contain links and key phrases relevant to your site, the benefits
for SEO are excellent. But the strategy won’t work unless people want to read
your articles - so they need to be broad, informative and not just thinly disguised
adverts. You are aiming to inform your audience, position your brand as experts
in your field and demonstrate authority and thought leadership.