We live in a world of Color.
Everywhere you look color is influencing us consciously and subconsciously; naturally and synthetically: The blue sky, the green forests, the red stop sign, the green light. Color stimulates our emotions and motivates our decisions.
In this article we will investigate what some colors represent and how they can be used in your design.
Marketing and advertising employs the knowledge and practice of color psychology in its work to drive results. The main purpose of an ad is to motivate the viewer to take a course of action designated by the advertiser. Whether the call to action is to purchase a product, sign up for a contest or simply to modify the perception or mood towards a product or brand, color scheme is key to a successful campaign.
Color is applied to the shape of a logo to represent an emotion, objective, a meaning, as well as to increase brand recognition.
Colors can be presented and visualized as to signify verbs, circumstances, feelings, conditions, environments and objects to name a few.