Erik Cohen [Dept. of Sociology and Anthropology, The Hebrew University of Jerusalem, 91905, Jerusalem, Israel. Email ] is the George S. Wise Professor of Sociology (emeritus) at the Hebrew University of Jerusalem. His current research interests are tourism, festivals, human/animal interaction and Thai society. Erik Cohen presently lives and does research in Thailand. Dr. Scott Cohen is a Senior Lecturer in Tourism at the University of Surrey. His research interests are in lifestyle, identity and mobility and mitigating the climate impacts of air travel through behaviour change.