Brunei
Brunei has proved to be fertile ground for international food chains, with an increasing number using franchising to expand their foothold. Their success in promping calls for local businesses to use franchising to drive expansion overseas. Over the past year, companies such as Burger King, Starbucks, the organic food retailer Natural Health Farm and Aunt Annie's Pretzels have all moved into the country through franchisees. Others, such as the US-based coffee house It's A Grind, are set to open later this year, utilizing franchises operated by local owners.