People often wonder what makes a brand different from product. Quite simply, in marketing terms, products aren't brand. Products are general, while brands are something quite unique. Brand identity consists of far more than the physical product itself. It includes all the psychological features that we have learnt to associate with it. Top brand from a personal relationship with consumers; they're able to make us feel more confident, more powerful, healthier, and happier. Brand are promises and people buy what they believe in.