Affiliate Marketing
Action and Reward
The actions and the types of commission can be summarized in the following:
Cost per action (CPA). A fixed commission for a particular action.
Cost per lead (CPL). A fixed commission for a lead (i.e., a potential sale).
Revenue share (also cost per sale [CPS]). An agreed-on percentage of the purchase amount is awarded.
Cost per click (CPC). A very small part of the affiliate marketing mix, where the merchant pays a fixed amount for each click-through
to their Web site.