214 usable responses were collected. Respondents were profiled on the basis of type of phone, gender, age, and education. 74% of the sample had a Smartphone, whilst the remainder had a feature phone. 44% of the sample was male. Ages ranged from 18 to over 65, with the majority (88%) falling into the age brackets 25–54;specifically 25–34: 20%; 35–44: 42%; 45–54: 26%. The sample was relatively well-educated, with 83% being graduates, and nearly halfof this subgroup having postgraduate qualifications.