When there is a lot of content or merchandise categories to fit on the home page, there is the temptation to use dropdown menus to cram many choices into a small screen area. The space savings, though great, come at a cost to visibility and usability, because most choices are hidden until the user activates the menu. Careful navigation design can yield an effective hybrid strategy, in which you don’t rely on dropdown menus but rather provide them as enhanced functionality for users who choose to explore them