Tourism as an industry is increasing rapidly
in developing countries. Due to historical
inequality in global trading relationships on
the basis of `core±periphery' dependency,
globalisation and liberalised free trade,
mainstream mass tourism reinforces the
social and economic disadvantages of
southern destinations. The `Fair Trade
Movement' has sought to redress unequal
trading by promoting fair trade in
commodities with small producers in the
South, enabling them to take control over the
production and marketing process and
challenging the power of transnational
corporations. This paper examines the
feasibility of fair trade in tourism. It explores
the obstacles and opportunities that might
lead to establishing a de®nition of fair trade
in tourism, incorporating criteria that would
be workable and practical for both partners
in the South and North