Participants rated each of the 8 investments on 7point Likert type scales. Two of the scales measured perceived risk and perceived return on single item measures. The anchors of the perceived risk scale (Srisk) were low risk (1) and high risk (7); the anchors of the perceived return scale (Sreturn) were low return (1) and high return (7). The other four scales measured perceived risk using the SW instrument (SWrisk) described above. A random half of the participants received the scales in this order and the other half in the reverse order. In addition, half of the participants received the 8 investments in one order and the other half in the reverse order.