ISSUES AND CHALLENGES IN
INTERNET-BASED SURVEY SAMPLING
All survey modes have their strengths and
weaknesses; Internet-based surveys are no
different in this regard. The various strengths
and weaknesses are more or less important,
depending on the survey’s purpose.
Drawing an appropriate sample that will
provide the data necessary to appropriately
address the research objective is critical.
Hence, in this section we focus on theissues and challenges related to sampling for
Internet-based surveys.