Growing consumer demand for multifunctional and natural or nature-identical ingredients is giving rise to new product brands and new personal care formulations Aadressing trends, Ashland now offers sustainable preservation through optimized delivery systems. These preservatives are new to the world technologies and do not contain parabens,isothiazolones , halogens and/or formaldehyde. The optimized delivery systems in Conarom P-2 aromatic and 0ptiphen DP preservative provide maximized preservative efficacy at oill/water interface minimized cost by reducing amount of active needed reduced exposure to high levels of preservative actives lowered incidence of development of resistance/tolerance to preservatives.