2. Identify Global Trends
When it’s snowing in the United States or Europe, it might be beach weather in Australia. If you keep subtly seasonal photos in your shop year-round, you have the opportunity to attract customers in new territories. For ideas, research color trends around the world. Check out Etsy’s Trend Watch series, the Design Seeds website and MIX Magazine by Global Colour Research for inspiration. By tactfully including an on-trend color in product shots, you can give your photos a broader appeal. Even if your product’s color is not trending, you could use a backdrop or props with an on-trend hue.