Nowadays Digital TV has taken a more active role in Thailand. Thus, the demand for media production from many companies in Thailand has increased. Furthermore the concept of changing the media within the country is still rather unique. There has been an increase in the introduction of foreign media materials in Thailand’s media industry which includes the acquisition of rights to introduce a greater variety of media material from foreign countries. Furthermore a large proportion of the population still adheres to traditional media in Thailand as the change in popularity is rather difficult and time consuming.