One factor that might limit the current research findings is that the sample was only
distributed among 200 students in a public university in the Federal Territory of
Labuan, Malaysia and it has limited research findings regarding the influence of
students’ purchase behaviour towards smart phones. It is recommended that the
coverage of sample selection be widened to improve the generalizability of the results
and to provide more accurate and holistic results. Future study should be conducted
across student groups at university and secondary level in Malaysia to obtain
more accurate and holistic results of buying behaviour factors and to reflect
different cultures among students. A comparison between different cultural groupings
would show the differences and similarities of how smart phones are perceived
and used by students.