1960s:
Trying to choose one type of design as the most notable for the 60s would be extremely difficult. Cultural wars and activism were everywhere, and everything from human rights to drugs and the environment were being hotly debated. On one hand, advertising was taking a more modern turn, as we saw some very “Don Draper-esque” concepts come to light. Rather than bold images and taglines, we were seeing clever ideas and big concepts.
On the other end of the spectrum, however, we were beginning to see bright colors and psychedelic graphics, especially in the music industry.