Factors Affecting Sales
There are so many factors, which affect the sale of coke. Here we are discussing two majorfactors which effects coke.
Per capita income
WeatherPer Capita IncomeThis is major factor that affects the sale of this soft drink. Because, every passing year thebudgets are becoming very strict and tight in order to purchase things. So the disposableincomes of the people are coming down. They spend heavily on rents, utilities, and educationand basic necessities and after that when they get extra money they think about this soft drink.So the decreasing per capita income effects badly in selling and production of this soft drink.