4. CONCLUSIONS
The analysis of the Black Sea political changes
influence on the cruise industry of the Romanian seaside
is a first attempt to a a marketing analyze on the Black
Sea cruises market, applied to the Romanian cruise
market.
The small amount of information concerning the
Black Sea cruise industry, and Romania’s cruise market,
in general, the limited space allowed by this study
impeded a deeper application on this field; further
research will be done in the future, in an extended study.
The cruise market, both globally and regionally, in
Europe and in the Black Sea, is still in its beginnigs (2-
3% of the potential, CLIA 2013), but it has a huge
growth potential, which must be taken seriously. It
should be made known and exploited.
For Romania, represented by government
authorities in the field, companies and businesses in
tourism and related activities, and also for the
educational and professional institutions, it is of great
importance to create a national trend of professional
approach to this field, with high perspectives, due to its
economic value, although some consider this domain a
niche one, which is completely wrong.